Writing · 3 articles
Things worth knowing before you hire anyone.
Not content marketing. These are the answers we end up giving on the same calls over and over — written down properly so you can read them without booking one.
Pricing7 min read
How much does a website cost in 2026?
In 2026 a single landing page runs $75–$1,500, a small business website $250–$5,000, an e-commerce store $400–$15,000, and a custom web app $1,200–$50,000+. The single biggest driver isn't page count — it's how much of the thinking someone else has to do for you.
Search4 min read
What is GEO, and what can you actually measure?
GEO describes work intended to improve how a business is represented in AI-generated answers. Separate technical readiness from observed mentions and referrals: a crawl check cannot tell you whether an assistant recommends your brand.
Maintenance6 min read
What actually breaks on a website, and what it costs to ignore
An unmaintained website doesn't fail all at once — it degrades on a predictable schedule. Certificates expire in 90 days, contact forms break silently within a year, dependencies go stale in months, and security patches accumulate until one becomes an incident. Almost none of it announces itself.
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