Writing · 3 articles
Things worth knowing before you hire anyone.
Not content marketing. These are the answers we end up giving on the same calls over and over — written down properly so you can read them without booking one.
Pricing7 min read
How much does a website cost in 2026?
In 2026 a single landing page runs $75–$1,500, a small business website $250–$5,000, an e-commerce store $400–$15,000, and a custom web app $1,200–$50,000+. The single biggest driver isn't page count — it's how much of the thinking someone else has to do for you.
Search8 min read
What is GEO, and how do you get cited by ChatGPT?
GEO — generative engine optimization — is the practice of making your site the source an AI assistant cites when someone asks about your category. Unlike SEO there is no page two: you are either named in the answer or you are invisible. The levers are crawler access, structured data, and writing in self-contained, quotable passages.
Maintenance6 min read
What actually breaks on a website, and what it costs to ignore
An unmaintained website doesn't fail all at once — it degrades on a predictable schedule. Certificates expire in 90 days, contact forms break silently within a year, dependencies go stale in months, and security patches accumulate until one becomes an incident. Almost none of it announces itself.
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